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Digital Marketing
Full Stack in Digital Marketing Certification
Boost up Program for Mastermind & Growth Hack
On Campus
Course Duration- 180 Hourse
Placementship Plus
Course Objectives:
Understand Python syntax, libraries, and frameworks.
Understand the Model-View-Template (MVT) architecture.
Build and consume RESTful APIs for application functionality.
Deploy Django applications to cloud platforms (e.g., AWS, Heroku, or Azure).
Full Stack in Digital Marketing Certification
Module 1: Introduction to Marketing
- Consumers & Consumption
- Market Research & Niche Potential
- Competitor Analysis
- Segmentation, Targeting and Positioning
- Design Products and Services
- Pricing and Channels
- Using Communication to Engage Customers
Module 2: Digital Marketing Perspective
- Digital Marketing Foundation and Eco System
- Digital Vs Traditional Marketing
- Why care about Digital Marketing
- Revisiting Market Mix – Digital Perspective with Case Study
- Opportunities in Digital Marketing in India
Module 3: Understanding The Digital Customer
- Person as in Digital Marketing
- Developing, Using and Refining Personas
- The Personas and User Journeys
- Consumer Journey Mapping Frameworks
- Digital Marketing Mix and Digital Models
- Case-based Discussions
- Branding, Brand Equity, Brand Models with Examples
Module 4: Building Business Website & Presence
- Elements, Site Content and Design
- Rules and Hook framework
- Creating a WordPress CMS/Canva Website
- Usability Testing, Launch and Management
- Information Architecture and Wireframes
- Visual Design, Implementation and Testing
Module 5: Search Engine Marketing: SEO and Paid, Live Project
- Basics of SEO: On-page and Off-page
- Methods and Best Practices for Traffic Building
- Website Content Optimization
- Use of Backlinks
- Paid and Organic Search
- Choosing the Right Keywords
- Keyword Research Tools
- Google Adwords
- Keyword Strategy, Performance & Audit
- Set up, Manage and Optimise a Google Ad Campaign
- Google Analytics
- Technical Optimization
- Future of SEO - Video, Voice, Mobile, Local
- SEO for Blog
Module 6: Content Marketing
- Content Marketing vs Advertising
- Content Marketing Strategy & Promotions
- Content Marketing Ecosystem
- Using Content for Storytelling
- Message Architecture and Thought Leadership
- Producing, Optimizing, Distributing and Integrating Content
- Content for Blogs and Videos
- Integrated Content Marketing
- Copywriting for Social Media
Module 7: Blog Creation Project
- Introduction to Plesk & WordPress
- Blog Guidelines
- Integrating Analytics
Module 8: Email Marketing
- Email Marketing Analysis, Strategy & Optimization
- Email Branding and Retention Tools
- Email Marketing as a Process
- Contacts and Lists
- Effective Email Strategy
- Goals & Components
- Building an Email Campaign
- Tone, Subject Lines, Email Body Copy
Module 9: Media Planning and Buying
- Preparing a Media Brief
- Key Terminologies
- Types of Advertisements
- Advanced Media Management
Module 10: Social, Mobile and Influencer Marketing Live Project (SMM)
- Social Media Marketing - Trends
- Social Media Marketing as Content Marketing
- Paid, Earned and Shared Media
- Social Media Landscape and Platforms - An Overview
- Social Media Strategy and Selecting the Right Channels
- Publishing on Social Media
- Interacting with Customers on Social Media
- Facebook, Instagram and Snapchat Marketing
- Twitter, LinkedIn and Youtube Marketing
- Mobile Advertising
- Influencer Marketing
- Facebook Live Campaign
- Troubleshooting
- Popular Social Media Channels
- Social Media Plan
- Social Media Execution Strategies – Paid & Organic
- Online Reputation Management
- Social Media Ad Formats
- Measuring Social Media Performance
- Organic & Paid Youtube Marketing
Module 11: E-commerce and Affiliate Marketing
- E-commerce Fundamentals and Business Models
- Free and Paid Traffic for E-commerce
- Optimizing Conversions for E-commerce
- Affiliate Marketing
Module 12: Analytics for Digital Marketers
- Descriptive, Predictive and Prescriptive Analytics
- Market Basket Analysis
- Sentiment Analysis
- Segmentation, Targeting and Positioning
- Marketing Management through the Concept of 4Ps
- Display Advertising
- Types of Display Ads
- Banner Blindness & Moment-based Marketing
Module 13: Advanced Digital Marketing
- Using Chat GPT
- Introduction to ChatGPT
- How to use ChatGPT to generate website content
- Job Landscape Change with ChatGPT
- Using ChatGPT for Keyword Generation
- Understanding the limitation of AI in Digital Marketing
- ChatGPT Marketing use cases
Module 14: How to Be a Freelancer
- Role and Importance
- Attract Clients
- Pricing Your Work
Module 15: Web Analytics Live Project
- Introduction to web analytics
- Marketing Analytics Data Collection
- Google Analytics Walkthrough
- Analyse Data for Google Merchandise Store
- Google Analytics Reports
Module 16: Go for the Placement
- Career Support:
- Career Counselling and Interview Preparation Guidance
- Internationally Recognized Certification Guidance (Google, Microsoft Bing, and HubSpot)
- Project Management & Mindset Program
- Personal Branding & Earning As A Digital Marketing Freelancer Guidance
Module 17: Brand Case Studies Covered
- Fundamental of Marketing through Social Media Marketing through
- Search Engine Marketing through
- Search Engine Optimization and through – H&M | Glossier
- Affiliate Marketing through – Expedia | Blue Apron
- Content Marketing through – Uber | Hubspot
- Web Analytics through – Coca – Cola | P&G
Latest posts
End-to-End Career Assistance
Comprehensive Career Support to Help You Shine
Resume Build
Upgrade and polish resumes to make them stand out to potential employers.
Industry Relevant Training
Learn From digital marketing industry experts with real-world experience.
Project Presentation
Develop presentation skills and refine projects with constructive feedback from peers and instructors.
Career Guidance
Dedicated Assistance to help figure out the right step for your career.
Personalize Emphasis
We ensure each student receives focused as we teach them key concepts
Mock Interview Drill
Comprehensive Guidance to master interview skills & land your dream job.
Be in the spotlight by getting certified!
Industry-Recognized Certificate
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Stand Out in Job Market
Hammer out we need to socialize the comms with the wider stakeholder community exposing new ways to evolve
Your Passport to Career Growth
Focus on the customer journey we need to socialize the comms with the wider stakeholder community upsell window-licker
Offline
Online
Recorded
Total Program Fee:
₹30,500 ₹25,500
- Live instruction from Industry Veterans
- Vibrant community just like a College Campus
- Hands-on curriculum with Real-Life Projects
Apply Now
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