PCDM - Professional Certification in Digital Marketing

•    Duration: 6 Months
•    Eligibility: 12th Passed

Digital Marketing Program course description that outlines the core elements of a comprehensive digital marketing curriculum, aimed at helping students build expertise in online marketing channels, tools, and strategies.

Syllabus:

• Introduction to Marketing
  •  Consumers & Consumption
  •  Market Research & Niche Potential
  •  Competitor Analysis
  •  Market Research & Niche Potential
  •  Market Research & Niche Potential
  •  Market Research & Niche Potential

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• Digital Marketing Prospective
  •  Digital Marketing Foundation and Eco System
  •  Digital VS Traditional Marketing
  •  Why care about Digital Marketing
  •  Revisiting Market Mix – Digital Perspective with Case Study
  •  Opportunities in Digital Marketing in India

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• Understanding The Digital Customer
  •  Person as in Digital Marketing
  •  Developing, Using and Refining Personas
  •  The Personas and user Journeys
  •  Consumer Journey Mapping Frameworks
  •  Digital Marketing MIX and Digital Models
  •  Case-based Discussions
  •  Branding, Brand Equity, Brand Models with Examples

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• Building Business Website & Presence
  •  Elements, Site Content and Design
  •  Rules and Hook framework
  •  Creating a WordPress CMS/Canva Website
  •  Information Architecture and Wireframes
  •  Case-based Discussions
  •  Visual Design, Implementation and Testing

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• Search Engine Marketing:SEO and Paid, Live Project
  •  Basics of SEO: On-page and Off-page
  •  Methods and Best Practices for Traffic
  •  Building
  •  Website Content Optimization
  •  Use of Backlinks
  •  Paid and Organic Search
  •  Choosing the Right Keywords
  •  Keyword Research Tools
  •  Building
  •  Google Adwords
  •  Keyword Strategy, Performance & Audit
  •  Set Up, Manage and Optimise a Google Ad
  •  Campaign
  •  Google Analytics
  •  Technical Optimization
  •  Future of SEO - Video, Voice, Mobile, Local
  •  SEO For Blog

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• Content Marketing
  •  Content Marketing vs Advertising
  •  Content Marketing Strategy & Promotions
  •  Content Marketing Ecosystem
  •  Using Content for Storytelling
  •  Message Architecture and Thought Leadership
  •  Producing, Optimizing, Distributing and Integrating Content
  •  Content for Blogs and Videos
  •  Integrated Content Marketing
  •  Copywriting for Social Media

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• Blog Creation Project
  •  Introduction to Plesk & WordPress
  •  Blog Guidelines
  •  Integrating Analytics

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• Email Marketing
  •  Email Marketing Analysis, Strategy & Optimization
  •  Email: Branding and Retention Tools
  •  Email Marketing as a Process
  •  Contacts and Lists
  •  Effective Email Strategy
  •  Goals & Components
  •  Building an Email Campaign
  •  Email: Branding and Retention Tools
  •  Tone, Subject Lines, Email Body Copy

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• Media Planning and Buying
  •  Preparing a Media Brief
  •  Key Terminologies
  •  Types of Advertisements
  •  Advanced Media Management

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• Social, Mobile and Influencer Marketing Live Project
  •  Social Media Marketing - Trends
  •  Social Media Marketing as Content Marketing
  •  Paid, Earned and Shared Media
  •  Social Media Landscape and Platforms - An Overview
  •  Social Media Strategy and Selecting the Right Channels
  •  Publishing on Social Media
  •  Interacting with Customers on Social Media
  •  Facebook, Instagram and Snapchat Marketing
  •  Twitter, Linkedin and Youtube Marketing
  •  Mobile Advertising
  •  Facebook Live Campaign
  •  Social Media Plan
  •  Social Media Execution Strategies – Paid & Organic
  •  Online Reputation Management
  •  Social Media Ad Formats
  •  Measuring Social Media Performance
  •  Organic & Paid YouTube Marketing

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• Go for the Placement
  •  Career Counselling and Interview Preparation Guidance.
  •  Internationally Recognized Certification Guidance (Google, Microsoft Bing, and HubSpot).
  •  Project Management & Mindset Program
  •  Personal Branding & Earning As A Digital Marketing Freelancer Guidance

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Assignment:  Self-Assessment by Faculty

Exit Profiles: Digital Marketing Manager | SEO Specialist / SEO Manager | Content Marketing Specialist / Content Strategist | Social Media Manager | PPC Specialist / SEM Specialist